52K+ Users Reached in 2 Weeks: Amplifying Vapes Bars' Visibility with Micro-Influencer Partnerships
Vapes Bars
Client
Vape
Industry
52K
USERS REACHED
1.2k
ENGAGEMENTS
62K
VIEWS
THE CHALLENGE
Vapes Bars, a brand specialising in sleek, disposable vape products with bold flavours, aimed to increase brand awareness and reach niche vape audiences on TikTok and Instagram. The objective was to engage UK-based micro-influencers to foster authentic connections and boost visibility, leveraging the credibility and trustworthiness associated with smaller creators.
WHAT WE DID
Micro-Influencer Partnerships: Collaborated with a diverse group of UK micro-influencers (1K to 30K followers) to create authentic and relatable content, effectively reaching Vapes Bars’ target audience.
Enhanced Visibility through Credible Creators: Chose influencers whose recommendations are perceived as more genuine and trustworthy, adding an extra layer of credibility to the brand.
High-Quality, Relatable Content: Produced content aligned with each influencer’s unique style and background, seamlessly connecting with the audience’s interests and values.
Community Building: Built trust with both existing and potential consumers by associating Vapes Bars with authentic, niche creators, enhancing engagement and loyalty within the vape community.