Integrated Marketing Delivers +158% Revenue Growth for UnderU
Client
Industry
UNDERU
RETAIL
158%
MONTHLY REVENUE INCREASE
80%
NEW CUSTOMER RATE
44%
GROSS MARGIN IMPROVEMENT
UnderU is a leading UK-based premium men’s underwear and designer menswear retailer, stocking brands like Calvin Klein, Hugo Boss, and Emporio Armani. With strong ecommerce roots and ambitions to scale DTC, UnderU needed a solution that would drive performance across channels without the overhead of building an in-house marketing team.
THE CHALLENGE
Fragmented marketing efforts with no unified strategy.
Inconsistent ROAS on paid channels (Meta & Google).
Email marketing lacked segmentation and lifecycle flows.
CRO and UX improvements were reactive, not proactive.
Building a full in-house team was costly and time-consuming.
Monumental replaced UnderU’s fragmented setup with an Integrated Marketing Team, combining strategic leadership and hands-on execution across key growth pillars:
Strategic Leadership:
Aligned performance targets with business objectives.
Developed quarterly cross-channel roadmaps.
Centralised reporting and attribution for clarity.
Rebuilt the customer lifecycle funnel.
Paid Media (Meta & Google):
Restructured campaigns and introduced new creative frameworks.
Scaled media spend by 145% without sacrificing efficiency.
Email Marketing:
Implemented segmentation via Klaviyo.
Built lifecycle flows (abandon cart, win-back, browse abandonment).
Maintained 15–20% revenue contribution from email.
Creative & Brand Development:
Produced scroll-stopping Meta ad creatives and UGC video content.
Crafted seasonal campaigns and solidified brand identity.