Building B2B Demand for a World-First Hygiene Innovation
Client
Industry
Tweaq
Tech/Health
The Results
THE CHALLENGE
As an entirely new product in the hygiene-tech space, Tweaq needed to build brand recognition from the ground up while proving the value of its innovation to a B2B audience. With no established benchmarks or proof of concept, the challenge was twofold: educate the market and generate high-quality business leads—fast.
We partnered with Tweaq to establish a clear, compelling brand presence and drive B2B lead generation through paid social.
With no existing blueprint, we embraced a test-and-learn approach—running a series of targeted experiments across ad creative, formats, messaging, and landing pages.
We focused LinkedIn efforts on identifying which brand awareness tactics drove the greatest reach, and which conversion strategies delivered real sign-ups.
We also optimised Tweaq’s business-specific landing pages to analyse user behaviour and continuously refine the journey from click to lead.